From Ugly Duckling to Beautiful Swan - The Transformation of QR Codes03 Jul
Based on the feedback we’ve received about the look of QR Codes (apparently they’re ugly) we decided to see if we could take an ugly duckling and turn it into a beautiful swan. (Thanks to Philip Warbasse of Warbasse Design for the inspiration.)
Anyhow, here’s a couple of our new and improved QR Codes which we believe will look much better on an ad and could become a brand icon. They haven’t been checked on every phone so if you want to try it out of yours, go ahead and let us know. If you don’t have a QR Code reader you can download one at QRead.me but be warned, this site is a work in progress.

Introducing our DOOHD QR Code (DOOHD) is short for Digital Out-of-Home HD

Our Very Own Logo Code
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