QR Codes Created from Lego Bricks - Now That’s Just Too Cool25 Jun
There’s lots of reasons why we love QR Codes for advertising - they’re trackable, allow brands to connect with customers instantly and on, and on. And let’s face it, they’re just downright cool.
So what did a German Toy Store use to advertise Lego? You guessed it: They created QR Codes made entirely from Lego bricks. The codes could then be decoded (see below) to engage and involve the customer, and allow them to make a purchase directly from their mobile phone.
Now, while the idea is great (hat’s off to the person who came up with it) and I’ve no doubt the QR Codes worked in the store, we couldn’t scan them directly from the images on the website.
3 Responses to “QR Codes Created from Lego Bricks - Now That’s Just Too Cool”
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Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson
Fun website, keep at it! How about a bigger picture of that Lego/QR code ad or a link to the webpage you pulled the ad from?
This is a great application of QR Codes and the quantified success of the campaign confirms that consumers are ready and eager for QR.
Imagine how much more powerful QR is when it is combined with demographic data in One-to-one communications to deliver recipients to a highly relevant and personalized web experience.
Joe
http://CodeZQR.com